Shenzhen Trade Fair Meets Korea from Seoul to Shenzhen to Read Korean Waves

As Koreans swept the world, the popularity of Korean fashion has also risen with the popularity of Korean drama. With detailed design details, soft colors, and personalized cuts, the style of Korean clothing has become organic. In July, at the 16th Shenzhen Apparel Fair, the Korean pavilion will create a “Korea Fashion Avenue” exhibition with the theme of “Show in Show”. The audience will take the opportunity to grasp the Korean fashion scene and enter the exquisite Korean style. world.

As a heavyweight overseas pavilion, the Korean pavilion will bring dozens of local fashion brands this time, presenting a unique Korean fashion impression. Among them are LED ÔME, a fashion collection brand shop that is already welcomed by buyers in South Korea, and will participate in this exhibition with many high quality men's and women's wear and designer collaboration series. At the same time, the designer brands VIK, new brands Sophy & Taylor, PartspARTs, 8times, abba13month and other accessory brands such as Noblee, Nabist, and Gogo have been unveiled. In addition to apparel, popular Korean beauty brands such as Oseque and Swanicoco will also be on display at the “Korea Fashion Avenue” exhibition area to showcase Korean fashion trends.

Q: Shenzhen Service Fair A: Head of Korea Pavilion

Q: This is the second time that the Korean pavilion debuted at the Shenzhen Service Fair. What are your expectations for this exhibition?

A: The Korean delegation organized a delegation to attend the Shenzhen Service Fair for the first time in 2015. At that time, we mainly brought the brand to Shenzhen, allowing Chinese buyers and fashion industry to listen to the sound of Korean fashion. This year, we hope to gain more commercial cooperation in this exhibition and also look forward to meeting more fashion designers.

Q: Korean fashion has always been very popular in the Chinese market. What do you think about the Chinese market?

A: According to the reaction of the market, we know that the Chinese market has always had a certain expectation for Korean fashion, and we also hope to bring more Korean culture, including Korean drama style, Korean pop music, Korean beauty, and even Korean food. Come to China and let more people understand, experience and love Korean fashion.

Q: What are your experiences in promoting the international distribution of local brands?

A: We have helped many Korean independent designers to conduct international exchange trade. This year we plan to participate in 6 international exhibitions, including Hong Kong, Shanghai, and Las Vegas.

Q: Due to the impact of the Internet, offline sales of many brands have suffered a decline in performance. How do you view this phenomenon?

A: The most important thing is to actively adjust ourselves to face changes in the market. We have helped many South Korean designers to open online malls in Jingdong and Tmall International. However, the offline experience is still indispensable for the fashion industry. We feel that brands should seek effective O2O marketing strategies and develop online and offline simultaneously.